Branding

i³

• entire phrase italicized
• superscript “3”
• lower case “i”
• exception – use normal text for URLs
  i3sma.org or https://i3sma.org

i³: ideas that inform & inspire

• entire phrase italicized
• superscript “3”
• all lower case
• always includes colon and ampersand

Conversations with Big Thinkers

• when used within text
  • entire phrase in bold
  • mixed case
• when used as a tagline
  • inside a black or colored band
  • all capitals
  • Josefin Sans font
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