Branding
i3
- entire phrase italicized
- superscript “3”
- lower case “i”
- exception – use normal text for URLs
i3sma.org or https://i3sma.org
i3: ideas that inform & inspire
- entire phrase italicized
- superscript “3”
- all lower case
- always includes colon and ampersand
Conversations with Big Thinkers
- when used within text
- entire phrase in bold
- mixed case
- when used as a tagline
- inside a black or colored band
- all capitals
- Josefin Sans font