Styles

Branding

i3

  • entire phrase italicized
  • superscript “3”
  • lower case “i”
  • exception – use normal text for URLs
    i3sma.org or https://i3sma.org

i3: ideas that inform & inspire

  • entire phrase italicized
  • superscript “3”
  • all lower case
  • always includes colon and ampersand

Conversations with Big Thinkers

  • when used within text
    • entire phrase in bold
    • mixed case
  • when used as a tagline
    • inside a black or colored band
    • all capitals
    • Josefin Sans font